Microsoft & Yahoo team up to take on Google Market

After long-drawn speculation, Yahoo and Microsoft have come together to forge a formidable alliance in Internet search and advertising space to challenge the dominance of Google, which holds more than 60% share in the search market.


The 10-year agreement will see both companies coming together in the search arena and sales activities related to search advertising. In simple terms, Microsoft will now power Yahoo search while Yahoo will become the exclusive worldwide relationship sales force for both companies premium search advertisers, the two companies said in a statement on Wednesday.
Microsoft will acquire an exclusive 10-year license to Yahoos core search technologies . This would also allow the software giant to integrate Yahoos search technologies into its existing platforms , including Bing, its newest search engine.
Yahoo, in turn, will get its share of revenue on traffic generated on its network of both owned and operated and affiliate sites, beginning at a handsome.